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Marketing, M.S.


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Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Marketing can help you achieve your goals.

As a student in the program, you complete 30 credit hours of course work. You develop a deep understanding of the multiple facets of marketing-researching and analyzing consumer data and applying those insights to marketing strategies in a variety of contexts, including new product development.

When you graduate from the program, you will

  • have a foundation in marketing management and quantitative analysis.
  • know how to use consumer research and data to inform marketing decisions.
  • be able to develop marketing strategies in view of the global marketplace.
  • understand brand, advertising, and promotion management.
  • stay ahead of consumer trends and the impact of social media and digital marketing.

Program Contacts

Website: Marketing, M.S.
Email: kdirect@indiana.edu
Phone: 877.785.4713