• Course Delivery
    100% Online
  • Total Credits
  • In-State Tuition Per Credit
  • Out of State Tuition Per Credit

Marketing, MS

Master of Science

* The MS in Marketing program is undergoing curricular redesign. We anticipate accepting applications for fall 2021. 

. . . .

Creating, communicating, and delivering value to consumers and customers is the basis of marketing. Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Marketing can help you achieve your goals.

The IU Online Master of Science in Marketing teaches you the foundations of marketing management and quantitative analysis. As a student in the program, you develop a deep understanding of the multiple facets of marketing research, analyzing consumer data and applying those insights to marketing strategies in a variety of contexts, including new product development. You learn how to use consumer research and data to inform marketing decisions, develop marketing strategies in view of the global marketplace, and stay ahead of consumer trends and the impact of social media and digital marketing.

Dual Degree Option

While earning your MS in Marketing, you can opt to add an MBA. With our dual degree option, you can add general management to your skill portfolio in just 66 credit hours versus the 84 credit hours required if the two degrees are earned separately.

Your IU Online MS in Marketing prepares you to advance in careers such as:

  • Chief marketing officer 
  • Brand manager 
  • Product manager 
  • Market research analyst 
  • Digital marketing specialist 
  • Social media marketing specialist 
  • Search engine optimization (SEO) specialist 
  • Public relations manager 
  • Advertising manager 
  • Media buyer 

Degree Requirements

To graduate with the MS in Marketing, you must complete 30 credit hours.

Requirements are broken down as follows:

  • Marketing core courses (9 credit hours) 
  • Marketing elective courses (21 credit hours) 


To be accepted to this program, you must have:
  1. A bachelor's degree

NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states
To apply to this program:

  • Complete the Kelley Direct Program Application Form.
  • Look for an invitation to interview.
  • Complete the Indiana University Graduate School Application Form, which includes a personal statement (500 words or less), resume, and three recommenders.
  • Submit GMAT or GRE scores.
  • Send official transcripts.
  • Submit TOEFL or IELTS scores (international students only). 


  • BUKD-C 520Quantitative Analysis3 Credits
  • BUKD-C 521Managing Accounting Information for Decision-Making3 Credits
  • BUKD-C 570Strategic Marketing Management3 Credits
  • BUKD-C 571Marketing Strategy Simulation3 Credits
  • BUKD-C 572Applied Marketing Research3 Credits
  • BUKD-C 574Business Marketing Strategy3 Credits
  • BUKD-M 501Marketing in the Era of Digital Technology3 Credits
  • BUKD-M 544Advertising and Promotion Management3 Credits
  • BUKD-M 574Performance Driven Pricing3 Credits
  • BUKD-M 594Marketing Strategies for Emerging Markets3 Credits
  • BUKD-X 522Digital Marketing3 Credits

Tuition & Fees

Cost for Indiana Residents
  • Per Credit Hour
  • Tuition: $1380.00
  • 3 Credit Hours
  • Tuition: $4140.00
Cost for Out of State Residents
  • Per Credit Hour
  • Tuition: $1380.00
  • 3 Credit Hours
  • Tuition: $4140.00

-Rate is determined by program of enrollment.

-Additional fees will apply.

What's it like to be an IU Online Student?

  • Earn an IU education from wherever you are

    When you enroll in an IU Online program, you take IU classes, taught by the same faculty who teach on our campuses.

    It's the flexible, affordable way to get the IU education you deserve without putting your life—or career—on hold.

  • Get the support you need to succeed

    As a student in an IU Online program, you'll have the opportunity to engage with and seek help from your professors and peers, just as you would in a campus-based program.

    You'll also have access to a variety of academic and other support services that you can call on when you need additional assistance. You're an important part of the IU community and we're dedicated to ensuring you have the resources you need to thrive in your online program.

  • Reap the rewards for decades to come

    No matter what field you're in, an IU degree or certificate can improve your chances of earning a promotion or pay raise.

    You'll also earn skills that will help you to achieve success for the foreseeable future, whether you're seeking to complete an advanced degree in your current field or switch career paths altogether.

  • Take the first step toward a more rewarding future

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