• Course Delivery
    76% to 99% Online
  • Total Credits
  • In-State Tuition Per Credit
  • Out of State Tuition Per Credit

Marketing, MS

Master of Science

The study of marketing concerns itself with all activities related to creating, communicating, and delivering value to consumers and customers. Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Marketing can help you achieve your goals.

The IU Online Master of Science in Marketing teaches you the foundations of marketing management and quantitative analysis. As a student in the program, you develop a deep understanding of the multiple facets of marketing researching and analyzing consumer data and applying those insights to marketing strategies in a variety of contexts, including new product development. You learn how to use consumer research and data to inform marketing decisions, develop marketing strategies in view of the global marketplace, and stay ahead of consumer trends and the impact of social media and digital marketing.

Dual Degree Option

While earning your MS in Marketing, you can opt to add an MBA. With our dual degree option, you can add general management to your skill portfolio in just 63 credit hours versus the 81 credit hours required if the two degrees are earned separately.

Your IU Online MS in Marketing prepares you for such careers as:

  • Chief marketing officer 
  • Brand manager 
  • Product manager 
  • Market research analyst 
  • Digital marketing specialist 
  • Social media marketing specialist 
  • Search engine optimization (SEO) specialist 
  • Public relations manager 
  • Advertising manager 
  • Media buyer 

Degree Requirements

To graduate with the MS in Marketing, you must complete 30 credit hours.

Requirements are broken down as follows:

  • Marketing core courses (9 credit hours) 
  • Marketing elective courses (21 credit hours) 


  • BUKD-C 520Quantitative Analysis3 Credits
  • BUKD-C 521Managing Accounting Information for Decision-Making3 Credits
  • BUKD-C 570Strategic Marketing Management3 Credits
  • BUKD-C 571Marketing Strategy Simulation3 Credits
  • BUKD-C 572Applied Marketing Research3 Credits
  • BUKD-C 574Business Marketing Strategy3 Credits
  • BUKD-M 501Marketing in the Era of Digital Technology3 Credits
  • BUKD-M 544Advertising and Promotion Management3 Credits
  • BUKD-M 574Performance Driven Pricing3 Credits
  • BUKD-M 594Marketing Strategies for Emerging Markets3 Credits
  • BUKD-X 522Digital Marketing3 Credits

Tuition & Fees

Cost for Indiana Residents
  • Per Credit Hour
  • Tuition: $1330.00
  • 3 Credit Hours
  • Tuition: $3990.00
Cost for Out of State Residents
  • Per Credit Hour
  • Tuition: $1330.00
  • 3 Credit Hours
  • Tuition: $3990.00

-Rate is determined by program of enrollment.

-Additional fees will apply.

What's it like to take a program online?

  • Earn a quality education

    With more than 120 online degree programs to choose from, Indiana University gives you the opportunity to receive a top-quality education when you want it, where you want it. The faculty who teach our online courses are the same exceptional faculty who teach those courses on our campuses. Whether you're looking for an undergraduate education or want to continue advancing your career with a graduate degree, IU Online’s degree program options have something for everyone.

  • Flexibility

    Online learning gives you the flexibility and freedom to attend your classes whenever and wherever is most convenient for you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. Classes aren't tied to a certain time or day.

  • Service you expect from a leading University

    Online learners at Indiana University have access to the same student services available to on-campus students. We're committed to providing you with the quality educational experience students have come to expect and desire from Indiana University, without needing to make sacrifices to the other commitments in your life.