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Indiana University Online

Marketing, M.S. (offered through the Kelley School of Business)

Elevate your career with a Master of Science in Marketing from IU Online and the Kelley School of Business. Take classes on your schedule while earning a degree from one of the top online programs in the country.

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Program quick facts

Course Delivery

100% Online

Total Credits

30

Campuses Hosting

  • Bloomington

Degree Type

Master of Science

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Degree overview

With an M.S. in Marketing, you’ll gain insights into advertising, branding, and marketing strategies. All classes are asynchronous with the option to join live sessions with professors and professionals every other week.

And the benefits start long before graduation. More than half of IU Online students advance in their careers before completing their degree.

To apply to this program:

  • Complete the Kelley School of Business application
  • Complete the Indiana University application, which includes:
    • Resume
    • Personal statement
    • Letter of recommendation
    • Undergraduate transcripts

Your M.S. in Marketing degree prepares you to:

  • Advance your career within marketing and related fields
  • Stay up to date on the latest marketing and advertising trends, such as artificial intelligence, emerging media, and consumer preferences
  • Effectively make leadership decisions within the field
  • Create and evaluate your own marketing content, design, and strategies
  • Enhance existing brand strategies to increase visibility and interaction within campaigns

To qualify for this program, you must:

  • Provide the necessary materials for your application
  • Have an undergraduate degree
  • Meet the minimum GPA or professional requirements

There are 10 required courses to complete your M.S. in Marketing.

Courses:

  • BUEX-M501 Strategic Marketing in Data-Driven Firms
  • BUEX-M502 Behavioral Data Intelligence & Consumer Insights
  • BUEX-M503 Data-Driven Market Analysis & Forecasting
  • BUEX-M504 Advanced Research Methods
  • BUEX-M510 Social Listening & Sentiment Analysis
  • BUEX-M512 Digital & Omni-Channel Strategies
  • BUEX-M514 Performance-Driven Pricing
  • BUEX-M516 Data Visualization & Storytelling
  • BUEX-M518 Designing Engaging Customer Journeys
  • BUEX-M520 Brand Analytics, Metrics, & Dashboards

Find course descriptions with our Search Schedule of Classes/Courses tool.

Program cost information

Plan your finances

Program cost can vary by campus, resident status, and type of program. Use the resources below to get accurate cost estimates for your specific situation.

View cost by campus Estimate your expenses

Contact Student Financial Services at iuosfs@iu.edu for cost information.

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