Sports Tourism Development
In the early 21st century, traditional sun and sea vacations, once the mainstay of the travel and tourism industry, are being replaced by sport-related vacations and a new breed of tourist eager to attend an ever-increasing number of readily accessible sporting events. Events such as the Olympics, Commonwealth Games, Asian Games, and soccer World Cups have enabled specialist travel companies to gain official ticket allocations, then sell them in packages that include flights, hotels, and excursions.
The IU Online Undergraduate Certificate in Sports Tourism Development is an innovative program that blends the study of sports and tourism. Set in the context of the increasingly international nature of sport participation and sport spectatorship, the program offers remarkable insight into this growing industry. This program combines both theory and practice to prepare you for opportunities in the sports tourism industry.
As a student in the program, you take courses in tourism planning and development, management of sports events, and sport tourism development. You go behind the scenes of sport event planning, including site selection, logistics, personnel, marketing, economics, and legalities, and examine how sports make an impact on community and business growth.
Depending on your interests, you may choose elective courses in sport journalism, sport marketing, sport sociology, or other special topics. You also complete an industry internship. In addition to knowledge and skills directly related to this program of study, you also develop a range of skills that include teamwork, analytical thinking, communication, volunteer work, and service-learning experiences.
Your IU Online Undergraduate Certificate in Sports Tourism Development prepares you for such careers as:
- Sport event planner
- Event manager
- Sports museum curator
- Sports museum marketer
- Stadium worker
- Travel agent
- Fairgrounds manager
To earn the Undergraduate Certificate in Sports Tourism Development, you must complete 19 credit hours.
Requirements are broken down as follow:
- Sports tourism development core courses (9 credit hours)
- Sports tourism development internship (1 credit hour)
- Sports tourism development elective courses (9 credit hours)
*Courses for this certificate program are offered both online and on campus. Please check the current course listings for online availability.
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